For our Consumer Packaging 337 project, we were tasked with redesigning the packaging for Pringles. This was a group effort, and each member of my team had to create a die-cut design. Every week, we printed out our designs to identify the most effective packaging solution that would securely store the chips.
The optimal design was aimed at appealing to young children, making the snack more enjoyable for on-the-go moments, whether for school or general use. We maintained the brand's signature color (red) and enhanced the design's functionality by incorporating a cross-search feature to maximize the product's potential.
For the final Pringles packaging, we opted to design it to accommodate 12 individual chip packs. The goal was to create a friendly and fun design that would grab our customers' attention and highlight the new product design.
Die Cut layout of the Box
Die Cut Layout
